He also stated that most successful niche sites pair people by race, sexual orientation or religion. The 20 most popular dating sites this year as ranked by Hitwise include JDate (for Jewish singles), Christian Mingle and Christian Cafe, Manhunt (for gay men), Love From India, Black Christian People Meet, Amigos (for Latino singles), Asian People Meet, and Shaadi (for Indian singles).
Social exchange theory interprets relationships in terms of exchanged benefits. It predicts that people regard relationships in terms of rewards obtained from the relationship, as well as potential rewards from alternate relationships. Equity theory stems from a criticism of social exchange theory and suggests that people care about more than just maximizing rewards. They also want fairness and equity in their relationships.
